Elena Marsh
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Fractional COO & Operations Consultant

I help founders turn traction into a company that runs.

Twelve years building and fixing operations for scaling businesses. I embed as a fractional operator, install the systems, and hand you a team that no longer needs me.

Book a callSee engagements
OperationsGTMFinance opsTeam scaling
Consultant in a meeting

40+

companies advised

12 yrs

operating and consulting

3x

median revenue growth during engagements

Selected engagements

Series A SaaS, fractional COO

Series A SaaS, fractional COO

Joined a 30-person team with no operating rhythm. Installed planning, hiring and reporting cadences and rebuilt the onboarding funnel.

Net revenue retention up from 92% to 118% in three quarters; cut time-to-hire by half.

OperationsHiringRevOps
DTC brand, margin turnaround

DTC brand, margin turnaround

Diagnosed a business growing top-line but losing money. Rebuilt unit economics, renegotiated logistics and killed unprofitable SKUs.

Moved from minus 8% to plus 14% contribution margin without cutting growth.

Finance opsSupply chainPricing
Marketplace, GTM rebuild

Marketplace, GTM rebuild

Reset a stalled go-to-market: repositioned the offer, rebuilt the sales motion and instrumented the funnel end to end.

Doubled qualified pipeline in two quarters and shortened the sales cycle by 30%.

GTMSalesAnalytics

How I help

Operations

Operating cadenceOKRsProcess designTooling

Go-to-market

PositioningSales motionPricingFunnel analytics

Finance ops

Unit economicsForecastingFundraising prepBoard decks

People

Org designHiring systemsOnboardingPerformance

Experience

  1. Since 2019

    Fractional COO & Consultant

    Independent

    Embed with founders as an operator, install the systems a scaling company needs, and build the team to run them.

  2. 2015 to 2019

    VP Operations

    Northwind (acquired)

    Scaled operations from Series A to acquisition; owned ops, finance and people functions.

  3. 2012 to 2015

    Operations Manager

    Kite & Co

    Built the first repeatable fulfilment and support systems for a fast-growing retailer.

Education

  1. 2012 to 2014

    MBA, Operations & Strategy

    London Business School

    Dean's list; operations concentration.

  2. 2007 to 2011

    BSc, Industrial Engineering

    University of Manchester

Credentials & speaking

Scaling Operations Without Chaos

Founder Summit, keynote

2024

MBA, Operations & Strategy

London Business School

2014

Certified in Financial Modeling

CFI

2016

Full background

The one-page version, with the numbers and the references, is in the CV.

  • 12 years operating and consulting
  • 40+ companies advised
  • MBA, London Business School
Download CV

Let's talk about what is stuck

I take on a small number of engagements at a time. Tell me where the business is and where you want it to be.

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