Distribution orchestration for FMCG

From warehouse to shelf, on any island.

Lajur plans truck and ship routes, tracks every shipment from Cikarang to Kendari, tells stores on WhatsApp before the goods arrive, and keeps proof of delivery the moment the cartons come off.

06°06′ S 106°53′ E · Tanjung Priok · 3,212 live shipments today

Dispatch board · DC Cikarang 2Tuesday, 13 October 2026Live

214 shipments · 61 at sea · 87 on the road · 28 delivered

ShipmentDestinationVehicleStatusETA
LJR-10418Toko Sumber RejekiMakassarShip and truckKM Sinar Bahari 07At seaThu 14.20 WITA
LJR-10422UD Berkah JayaKendariShip and truckKM Teluk Bayur 3Unloading at portThu 09.00 WITA
LJR-10431Grosir AnugerahBalikpapanShipKM Selat Mas 11Loading at Tanjung PriokSat 06.30 WITA
LJR-10437Toko Makmur AbadiBekasiTruckB 9128 TXKOn the road, 3 stops leftToday 15.45 WIB
LJR-10440Swalayan PelitaSurabayaTruckL 8817 UKDelivered, proof receivedArrived 11.02 WIB
LJR-10446Kios Bu RatnaGowaTruckDD 8817 XK25 minutes late16.10 WITA

Used by 140 distributors, from Belawan to Jayapura

Sumber Niaga TimurSUB
Borneo Pangan LestariBPN
Andalas Distribusi PrimaBLW
Celebes Mitra NiagaUPG
Nusa Tirta DistribusiTPP
Cahaya Timur GrosirAMQ
Khatulistiwa NiagaPNK
Bintang Teluk LogistikSOQ

One shipment, five stops

Follow 48 cartons from Cikarang to Makassar.

Every handover is recorded and every stop is measured. Scroll to follow one real shipment and the number that changes at each point.

01Warehouse41 min
02Port94%
03Sea38 min
04Road−31%
05Store4 min

01 / 05 · Warehouse · DC Cikarang 2

Loaded in drop order

The load list follows the order of stores on the route, so the last cartons to come off go in first. Nothing is reshuffled on the road.

41 minto load one truck

down from 2 h 10 min before Lajur

02 / 05 · Port · Tanjung Priok, Berth 3

Containers make the first sailing

Ship slots are booked from the same board. Lajur flags the closing time and prepares the loading papers before the truck leaves for the port.

94%of containers board as scheduled

up from 71%, 12 month average

03 / 05 · Sea · Java Sea, 2 days 9 hours

A ship ETA you can plan around

The ship's position is read from AIS every 15 minutes. The ETA at the port of arrival updates itself and goes straight to the Makassar warehouse.

38 minaverage gap between ETA and berthing

down from 9 hours with manual estimates

04 / 05 · Road · Makassar, 6 store route

Trucks that don't drive home empty

Routes are recalculated with store time windows, traffic and backhaul loads from local suppliers, so empty kilometres come down too.

−31%empty kilometres per truck

from 412 km to 284 km a week

05 / 05 · Store · Toko Sumber Rejeki

Proof of delivery in minutes

The store owner knows the arrival time from WhatsApp. When the cartons come off, the photo, signature and GPS point go straight to billing.

4 minuntil the office has the proof

down from 6 days waiting for paper notes

Measured in customers' fleets, not in a brochure

−31%

empty kilometres per truck per week

median of 46 customers, January to September 2026

96.4%

of shipments arrive in the store's time window

up from 78.9% in the first month of use

73%

fewer calls to customer service asking where goods are

two months after ETAs went out on WhatsApp

Calculator

What do empty kilometres cost you?

Enter your trucks, trips per day and diesel price. The calculator works out the monthly saving with the median from Lajur's customers.

Open the calculator

24 trucks · 2 trips a day · 38 empty km per trip

Rp61,501,024

Saved per month

From the people who run dispatch every morning

I used to find out a Kendari delivery was late when the store got angry. Now Lajur tells me two days ahead, and the store has already been told.
Hendra Wijaya Operations Director, Sumber Niaga Timur
Paper delivery notes took six days to come back to the office. Now the invoice goes out the same afternoon.
Melati Rahayu Head of Finance, Borneo Pangan Lestari
Our drivers didn't have to learn a complicated app. One button to set off, one button for proof of delivery.
Yohanes Pasaribu Fleet Manager, Andalas Distribusi Prima

Built for operations that get audited

Data in Jakarta

Processed and stored in a Jakarta data centre, under Indonesia's PDP law.

Works without signal

Proof of delivery is kept on the phone offline and sent as soon as there is signal.

Access by depot

The Makassar admin only sees Makassar shipments. Every change is logged.

99.95% available

Uptime over the last 12 months, with a public status page and 24 hour support.

Your next shipment already has a route.

Connect your order and fleet data. Within two weeks the first route runs with WhatsApp ETAs and digital proof of delivery.