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Identity and motion studio, Kotagede, Yogyakarta
Marks that stay legible, whatever falls on them
Gubah designs identities, motion systems and packaging for cultural and consumer businesses. Every mark is tested on the cheapest phone screen, on a rubber stamp and on cloth before we hand it over.
Nine peopleSince 2016One new identity a month
Why we test marks in fire, water and light
A logo is rarely seen on a presentation screen. It is seen on a wet coffee bag, on a banner faded after three months, on a cracked phone and on a stamp that is nearly out of ink.
So every mark that leaves Gubah spends a week being tested: printed on recycled paper, pressed with a rubber stamp, stitched into cloth, shrunk to 16 pixels and left under a street lamp. If it stops reading in any of them, we go back to paper.
That is why we take on only one new identity a month.
Since 2016, counted from our own archive
142
identities handed over
9
people in the studio, no standing freelancers
10weeks
for an average identity project
61%
of clients who came back for a second project
Some of the people we have worked with
Kopi Gunung Kelir
Festival Film Pelajar Kotagede
Sanggar Tari Arum Sari
Bank Sampah Rejeki
Toko Roti Margo Mulyo
Penerbit Buku Lereng
Pasar Seni Prawirotaman
Tenun Lurik Sekar Jagad
They came to our printer at six in the morning for the first run of the coffee bags, and changed one colour on the spot because it printed too dark on recycled paper.Wahyu Prasetyo, Kopi Gunung Kelir
Our festival logo moves in twelve shapes, and vocational students in Kotagede can make their own version from a nine page guide.Ratna Kusumawati, Festival Film Pelajar Kotagede
The studio's title lettering was drawn from Ibu Arum's own handwriting. When she saw it on the performance banner, she did not believe it was hers.Dewi Lestari, Sanggar Tari Arum Sari
Tell us about the project, we reply within two working days
Jalan Mondorakan 33, Kotagede, Yogyakarta
Monday to Friday 10.00 to 18.00. Studio visits by appointment.